I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.”
Whoa. We had better pause a moment before carrying through on such irrational thoughts.
Last month, Toyota announced its [...]
Jul
1
2009
1
2009
The Automotive Pipeline
Jun
5
2008
5
2008
The Cable Guise
Cable sales teams have lead auto dealers to believe that broadcast TV is wasted coverage and reaches outside their primary trading area. “Why would a customer drive past other same make dealers to my store?”
Here’s why: You ask them to.
A dealer can deliver a believable message that gives them a reason to drive past their [...]
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.