Dave Eckstein | What big trends are mainstays in the automotive industry? Let’s ask the dealers themselves.
May
26
2011
26
2011
May
26
2010
26
2010
Auto Dealers Surging Ahead in 2010
Dave Eckstein | Will dealers ride the wave or make their own in 2010?
May
24
2010
24
2010
Optimism in the Auto Industry
Dave Eckstein | A few soundbytes from ESA’s Real Auto Answers webinar puts the current state of the auto industry into perspective.
Mar
31
2010
31
2010
Paid Search Advertisers: Switch to Broadcast TV
Dave Eckstein | The $3 cost-per-click on paid search is a waste of money for most local advertisers.
Mar
26
2010
26
2010
Abuzz About Buzz
Dave Eckstein | Wondering how Google’s big foray into social media (Buzz) will effect local biz? We’ve got a few ideas.
Mar
24
2010
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Mar
9
2010
9
2010
The Cable Guise: No Such Metric as Cost-Per-Spot
Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.
Feb
8
2010
8
2010
Advertisers: Go Green and Prosper
Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.
Dec
16
2009
16
2009
Ten Dirty Secrets of Paid Search, Part 2
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).
Dec
7
2009
7
2009
Ten Dirty Secrets of Paid-Search, Part 1
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers.
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