Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.
Nov
8
2009
8
2009
Oct
19
2009
19
2009
Eight Ways to Waste Your Ad Budget
Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.
Oct
1
2009
1
2009
Three Ways Google Adwords Fails The Local Business
Dave Eckstein | Tempted by the “cheap and easy” feel to paid search? Local advertisers had better look elsewhere.
Sep
28
2009
28
2009
Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison
Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.
Aug
26
2009
26
2009
Educating Dealers: Broadcast vs. Cable TV
Adam Armbruster | Glaring differences between broadcast and cable TV that auto dealers must know to make an informed decision.
Jul
1
2009
1
2009
The Automotive Pipeline
I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.”
Whoa. We had better pause a moment before carrying through on such irrational thoughts.
Last month, Toyota announced its [...]
May
8
2009
8
2009
The Math of Acquiring New Customers
Why read this? It’s short.
Why read this today? It’s simple.
A wise man and a very good friend said to me not too long ago the following:
Bad habits happen in a good economy … good habits happen in a bad economy. Your prospects are therefore suddenly back in the office and they are open to your [...]
Apr
16
2009
16
2009
The Real Path to Advertising ROI
Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?
Apr
1
2009
1
2009
Simplifying the Broadcast-or-Cable Decision
TVB publishes a list called “Key Questions for Your Cable Guy” … a collection of things any advertiser should ask their cable salesperson when considering a local cable buy. It’s helpful, especially when you realize that local cable outfits are outselling many broadcast stations today.
Some of the questions on TVB’s list include:
Are all customers inter-connected by one [...]
Mar
3
2009
3
2009
It’s Official: Broadcast TV Works
I’m sure we’ve all heard the great news by now.
I must’ve received a dozen emails on Monday morning (Feb 23) announcing that broadcast television was indeed, working. Imagine that. The article, published by Ad Age, stated that television’s effectiveness is increasing for advertisers.
Pardon us if we don’t seem so surprised by the news. You might say [...]
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