When we hear from dealers who say that they tried television advertising in the past and it “didn’t work,” we ask what type of TV they used.
Was it local cable insertion like (ESPN, CNN, CNBC) or a local broadcast affiliate (ABC, NBC, or CBS)?
It’s critical that we understand what options they chose, and why, before [...]
Jul
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2008
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2008
Understand The Big Picture
Jan
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2007
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2007
Drive Them to Your Website
Is your store foot traffic down, even as your brand maintains or even is increasing in share across your market area? It could be consumer “website previewing” at work.
Dealers who complain of lower foot traffic could be falling victim to their own lack of acceptance of today’s busy car buyer and the dramatic impact of [...]
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