Displaying posts tagged with

“measurement”

May
1
2009
internet, media, retail By Dave Eckstein | 2 comments

Being #1 on Google Only Half the Battle

Dave Eckstein | Yes, you want to be #1 with Google … but you don’t want Google to be #1 with you.

Apr
16
2009
internet, media By Dave Eckstein | 4 comments

The Real Path to Advertising ROI

Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?