Dave Eckstein | The glut of dying media (print) at the local level is about to change hands. Are you ready?
Jan
26
2010
26
2010
Jul
30
2008
30
2008
Worth a Share Point
Okay.
Get a cup of coffee. Prepare to get really upset.
An article from a well-read media publication recently espoused the “cost efficiencies” of cable zones over local broadcast television.
Pardon the look on my face … but … “Excuse me?”
Not only does cable do a great job selling this concept, but the media industry rag fails to [...]
Dec
10
2007
10
2007
A Cool Half-Million (or More)…
Quick, multiply 10,000 by your cost-per-point.
Is it a quarter million dollars? Half a million? A million or more?
That’s the low-end of what a simple change can bring to your sales team per salesperson.
Certainly, some of you have stopped reading by now, out of disbelief. for those that remaIn, the payout is very real and is [...]
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.