Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.
Apr
19
2010
19
2010
Jan
26
2010
26
2010
Oct
28
2009
28
2009
Making Your Sales Pop-Up in Fourth Quarter
Mac McDonald | Looking for a short-term retail & sales boost that may have positive long-term effects?
Aug
21
2009
21
2009
Six Steps to Recession-Recover an Auto Dealership
Adam Armbruster | The recession will end. So, what’s an auto dealer to do next? Try this.
Jul
1
2009
1
2009
The Automotive Pipeline
I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.”
Whoa. We had better pause a moment before carrying through on such irrational thoughts.
Last month, Toyota announced its [...]
Apr
9
2009
9
2009
The Time For Extreme Value Is Now
Gerry Summers | Want a bigger piece of a smaller pie? Stop branding and demonstrate value to your current and future customers.
Jan
22
2009
22
2009
How to Stretch Your Ad Dollars
From Ward’s Dealer Business Online | Feature Column
Can you handle the hard truth?
Many car dealers have not been “marketing” over the last five years. Many have been simply buying ads and taking car orders.
Some nameplates were so hot that dealers told me they were hardly able to keep them in stock. Their biggest worry was [...]
Jan
13
2009
13
2009
Ten Media Sales Resolutions for 2009
No doubt, 2009 has the looks of a tough year. Okay, so that’s not the first understatement of the new year. As a media salesperson, you have a choice. You can jump on the “misery loves company” bandwagon, or try something that’ll make your sales grow (maybe even double) over the next 12 months.
That said, [...]
Dec
2
2008
2
2008
Market Share On Sale!
Guess what?
According to a lot of experts, times are tough. Taking the pulse of a local market or two (or 200), you wouldn’t get much disagreement in stating that the economy isn’t exactly bullish right now.
That must mean it’s a great time to be selling broadcast television.
How’s that?
Let’s take a quick look at two types [...]
Nov
15
2008
15
2008
Recession Proofing Your Sales Pipeline
“My prospects aren’t coming to the table because of the economy.” Sound familiar?
Actually, “the economy” is exactly why they should be willing to take a meeting. The real reason they’re not coming to the table is more a function of our behavior. It’s not their fault, nor is the economy to blame.
The moment we start [...]
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.