Adam Armbruster for TVWeek
In a down-tracking market it’s all about market share. As marketers, in order to help build clients’ profits from year to year, we need to help them increase their fair share of the shrinking market. Only through immediate and bold market-share increases can you expect to beat last year’s earnings.
Where do you [...]
Nov
9
2008
9
2008
Taking Bigger Share of Down Market
Oct
15
2008
15
2008
Holiday Sales And Beyond
The many events over the past few months, particularly those in recent weeks, will have a profound and long lasting effect on consumer shopping habits. Here are a few quick points.
Research tells us that these are troubled times…potential financial collapse, high gas prices, big-business closings, mortgage foreclosures, and more, have created a seismic shift in [...]
Feb
5
2008
5
2008
Recession-Proof Your TV Campaign
Are we in a Recession? Who knows? Even the experts don’t agree.
In fact, I seem to recall that during the last two recessions the experts did not agree even then.
It was only when we emerged from these down cycles that the economists finally identified each recession as it was swiftly fading away in the economic [...]
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