Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.
Apr
19
2010
19
2010
Mar
24
2010
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Mar
19
2010
19
2010
How’s Your Bracket Looking?
Dave Eckstein | How can the madness of March make us better salespeople?
Mar
2
2010
2
2010
The Future of Broadcast Sales Teams
Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
Feb
27
2010
27
2010
Wisdom of a 14-Year Old
Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.
Nov
8
2009
8
2009
Slicing Into Inefficiencies of Direct Mail
Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.
Jan
13
2009
13
2009
Ten Media Sales Resolutions for 2009
No doubt, 2009 has the looks of a tough year. Okay, so that’s not the first understatement of the new year. As a media salesperson, you have a choice. You can jump on the “misery loves company” bandwagon, or try something that’ll make your sales grow (maybe even double) over the next 12 months.
That said, [...]
Nov
15
2008
15
2008
Recession Proofing Your Sales Pipeline
“My prospects aren’t coming to the table because of the economy.” Sound familiar?
Actually, “the economy” is exactly why they should be willing to take a meeting. The real reason they’re not coming to the table is more a function of our behavior. It’s not their fault, nor is the economy to blame.
The moment we start [...]
Nov
1
2008
1
2008
Searching for Answers (Part 1)
Ready to sell against paid search?
All precincts are almost done counting. And the results don’t look good at all.
No, I’m not talking about red states, blue states, or any political election. I’m talking about October’s retail and media numbers.
Many indicators point to last month being the worst October in 40 years, in terms of [...]
Sep
8
2008
8
2008
The iPhone and TV Sales
Your life just got a little easier. Or did it get more complicated?
Nearly everyone carries a cellphone today. Some also bring along a camera, an internet device, a PDA, a notebook, and other tools to get the job done – or just as entertainment. These tools are paths to communication, and can also serve as a distraction.
Whatever [...]
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.