Displaying posts tagged with

“social media”

Mar
26
2010
internet, media By Dave Eckstein | 2 comments

Abuzz About Buzz

Dave Eckstein | Wondering how Google’s big foray into social media (Buzz) will effect local biz? We’ve got a few ideas.

Apr
16
2009
internet, media By Dave Eckstein | 4 comments

The Real Path to Advertising ROI

Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?

Feb
24
2009
internet, media, retail, sales By Dave Eckstein | 1 comment

Freeing Up the Ad Budget

I’ll go out on a limb here and state that fully 30% of local ad budgets are spent in dying media.  It’s probably a lot more than that, but I like to sandbag a little.  Plus, the total share of local advertising dedicated to these media shrinks daily, so by the time you are reading [...]

Feb
12
2009
internet By Jodi de Riszner | 3 comments

Free Referrals on Facebook? (Part 2)

We all have seen how social media has changed the landscape of how we communicate … both as individuals and as businesses. Here are a few social media ideas that will generate referrals and add-on sales for your local business. There are (at least) 10 free steps we would advise; the first three are below:

Create [...]

Feb
5
2009
internet, media By Jodi de Riszner | 1 comment

Free Referrals on Facebook? (Part 1)

Most local business owners will tell you that referrals are the cornerstone of their success. Often, they have cultivated elaborate processes to ensure that their customers are happy and willing to refer them or use them again.
Two weeks ago, I sat with a window contractor who shared a six touch-point system of communication between his [...]