Targeting the Inner Driver

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ESA Car Keys | Today people don’t test drive cars. Instead, they try them on like fashion accessories. Never before have we seen transportation and personal communication come together like they do in today’s connected car.

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Top 5 Minute: Tier Zero Automotive

Adam Armbruster | ESA’s proprietary engine for driving dealer volume and profits continues to create waves — and market leaders in the automotive industry.

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Top 5 Minute: Auto Challenges for 2017

Adam Armbruster | Stairstep programs, “mandated” digital migration, and a forced herd mentality has many auto dealers reaching for the reset button.

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Top 5 Minute: Automotive Profitability

ESA Top 5 Minute | Senior Partner Adam Armbruster talks profitable automotive strategy for 2017 during ESA’s Top 5 Webinar, July 6, 2016.

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June US Auto Market Cools Down

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ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.

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5 Common Pitfalls Leading Auto Dealers Avoid

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Adam Armbruster on Auto | Yes, volume of traffic is still important at the auto dealership. But not as correlated to success as the conversion engine in place on the sales floor. Here are 5 pitfalls dealers must avoid.

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Mixed May in US Auto Market

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ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).

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ESA Featured at Ad Club of NY’s Automotive Vertical

The Ad Club of NY | Verticals Series: Automotive

In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.

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April US Auto Sales Rebound to 17M+ Pace

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ESA Car Keys | April’s rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.

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Has the Auto Market Peaked?

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ESA Car Keys | Has the US auto market finally reached a pinnacle and begun to plateau or decline? Here are three questions that were answered with March’s decline in the market.

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