What’s Your Intent Percent? – ESA

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Roland Eckstein | Knowing and positively affecting intent percent can be achieved through all phases of the purchase funnel.

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Amazon’s Fake Review Problem: Worse Than Ever?

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Great Graphs | Despite Amazon’s moves to prevent people gaming its review system, there’s been a massive up-tick in the number of fraudulent reviews on the site, according to a recent study

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Ready for 17?

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Address even a handful of these 17 game-changers for ’17, and your competitive advantage will accelerate in 2017. So will your income.

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The Digital Expert in Your Market | ESA Top 5 Minute

ESA Top 5 Minute | Who is the real digital expert in your local market? The answer shouldn’t surprise you, says Jake Winchell of ESA during the firm’s Top 5 GTC Webinar on September 21, 2016.

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Digital is All Set | ESA Top 5 Minute

ESA Top 5 Minute | “We’re all set with digital.” How many times have we heard that, how many times will we hear that … and how often was this response off-base?

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Sales Support: ESA Top 5 Minute

ESA Top 5 Minute | Your 2017 prospect pipeline just got a serious bandwidth upgrade. Jake Winchell of ESA brings advertising media into the world of sales support with a creative solution, and huge potential.

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On Core! ESA Top 5 Minute

ESA Top 5 Minute | Heading into 2017 with a growing arsenal of digital solutions, local media executives still look for answers on the most profitable use of their core digital products, both for their client base and their media companies. ESA’s Jake Winchell has a few answers.

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Specific Lift and the Profit Analytic: ESA Top 5 Minute

ESA Top 5 Minute | ESA Partner Dave Eckstein points to Specific Lift and the Profit Analytic as evidence of campaign profitability and growth, and the conduit to more of the same, during ESA’s Top 5 Big Digs Webinar on August 24, 2016.

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The Franchise Boom: ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster puts the franchise boom in perspective, shedding light on the immediate — and huge — opportunity at hand.

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Analytics’ Last Mile: ESA Top 5 Minute

Top 5 Minute | ESA’s Dave Eckstein demonstrates a subtle shift in analytics from macro level to the Profit Analytic, aligning strong campaign results with execution and expectation.

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