Free Referrals on Facebook? (Part 1)

Most local business owners will tell you that referrals are the cornerstone of their success. Often, they have cultivated elaborate processes to ensure that their customers are happy and willing to refer them or use them again. Two weeks ago, I sat with a window contractor who shared a six…

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Ten Media Sales Resolutions for 2009

No doubt, 2009 has the looks of a tough year.  Okay, so that’s not the first understatement of the new year.  As a media salesperson, you have a choice.  You can jump on the “misery loves company” bandwagon, or try something that’ll make your sales grow (maybe even double) over…

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Searching for Answers (Part 2)

Dave Eckstein Just in case you’ve been living under a rock for the past few years, paid search advertising is presenting a new set of challenges to advertisers and the “traditional” media sales team. It is a viable option in a vastly growing local media space, one that offers ease of…

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Searching for Answers (Part 1)

Ready to sell against paid search? All precincts are almost done counting. And the results don’t look good at all. No, I’m not talking about red states, blue states, or any political election. I’m talking about October’s retail and media numbers. Many indicators point to last month being the worst…

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One More Word on Frequency

We now know with a very high degree of confidence that frequency works wonders for local advertisers. So do most of the advertisers.  But the phrase “frequency works” needs some clarification, because advertisers could reach a frequency threshold in a timely window … and still be wasting money. They look…

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Smart TV Gets Viewers Involved

(Adam Armbruster for TVWeek) I’ve been watching with great interest the technology development of the “smart TV.” By “smart TV,” I mean a television set that allows us to apply Web marketing within a live TV commercial—a very exciting concept. We’ve already reviewed some early equipment development, but the most…

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Drive Them to Your Website

Is your store foot traffic down, even as your brand maintains or even is increasing in share across your market area? It could be consumer “website previewing” at work. Dealers who complain of lower foot traffic could be falling victim to their own lack of acceptance of today’s busy car…

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