In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.
ESA | The Quoto: It’s part quote, part photo. Here are a few from ROI2016, ESA’s 27th Annual Show. We know “they” might tell you it’s worth 1,000 words. We think they might be using way too many words.
ESA Car Keys | With nearly 1.6M units sold in December -- a SAAR pace of 17.8M units -- the US Automotive Market finished the year at 17.13M units. A good year by many standards, but down 1.9% from 2016's record sales of 17.46M vehicles.