The Dreaded Maybe | ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster handles the “dreaded maybe” and insists on addressing objections early. ESA Top 5 GTC Webinar, September 21, 2016.

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Too Busy for Profit | ESA Top 5 Minute

ESA Top 5 Minute | ESA Partner Dave Eckstein addresses the “we are so busy with business right now” objection, flipping the discussion from volume to profitability. ESA Top 5 GTC Webinar, September 21, 2016.

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The Hyphenated-Market Objection | ESA Top 5 Minute

ESA Top 5 Minute | “Your Competitor is Stronger in My Back Yard.” If you’re hearing this, ask yourself these important questions first. Jake Winchell, ESA Top 5 GTC Webinar on September 21.

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(Thud) There Goes 2016’s Record Auto Pace

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ESA Car Keys | That loud thud you heard was August’s US auto market falling far short of expectations and 2016’s record sales pace. The SAAR for August finished at 16.91M units.

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July Home Sales Drop, Prices Up

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ESA Great Graphs | With housing inventory hovering near historic lows, US existing home sales declined in July, while pricing surged again.

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The Franchise Boom: ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster puts the franchise boom in perspective, shedding light on the immediate — and huge — opportunity at hand.

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Analytics’ Last Mile: ESA Top 5 Minute

Top 5 Minute | ESA’s Dave Eckstein demonstrates a subtle shift in analytics from macro level to the Profit Analytic, aligning strong campaign results with execution and expectation.

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Margin-Mapping on Google | ESA Top 5 Minute

ESA Top 5 Minute | Google has been providing us with a visibility ranking of local businesses for a while now? But where do we look for a ranking of company profitability? The same place, of course.

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Contextual Outreach: ESA Top 5 Minute

ESA Top 5 Minute | Jake Winchell recommends a more effective means for all size companies to execute Contextual Outreach in today’s digital era. ESA Top 5 Big Digs Webinar, August 24, 2016.

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What About Auto Profitability? ESA Top 5 Minute

ESA Top 5 Minute | Adam Armbruster provides a snapshot of the automotive market, trending, and profitability challenges. ESA Top 5 Big Digs Webinar, August 24, 2016.

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