The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]
ESA Car Keys | Next steps for auto dealers in light of inventory bottlenecks, pre-owned marketing, the lease return wave, and the drawdown of aggressive financial terms.
ESA Car Keys | The continued auto market recovery [VIDEO]. Join the ESA Car Keys LinkedIn group, and you’ll be the first to receive this market-leading information.
ESA Car Keys | Adam Armbruster with another series of quick video updates (June 1, 2020) on the key datapoints in the recovering auto market.
ESA TLN | How fast and how strong is the US economy recovering? These five charts from CNBC go a long way to answering that question.
ESA Car Keys | Bad enough to take a revenue loss given the current retail downdraft. Posting a share loss would only add insult to injury. Adam Armbruster on Wards Auto.
ESA Car Keys | As the production re-start schedule continues with domestic makes, a close examination of the KPIs in the automotive market for mid-May. ESA’s Adam Armbruster with another TLN Update. [VIDEO]
April’s retail sales were widely varied but overall down a record 16.4% for the month, basically doubling the loss from March 2020. Some subsectors like furnishings and appliance were off by considerably more.
ESA TLN | ESA’s Lynne Edwards shares key intel for a massive, slumbering category: brick & mortar retail, specifically, home furnishings. [VIDEO]
ESA Car Keys | ESA’s Adam Armbruster with the May 8, 2020 update on the key datapoints in the auto market. Part of ESA’s Thought Leadership Now series.