ESA Featured at Ad Club of NY’s Automotive Vertical

The Ad Club of NY | Verticals Series: Automotive

In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.

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April Housing Market Keeps Chugging Along

EHS: April 2016

ESA Great Graphs | April’s US housing market increased even in the face of tight inventory and accelerating prices. And that makes it 50 straight months of YOY gains in median existing-home pricing.

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April US Auto Sales Rebound to 17M+ Pace

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ESA Car Keys | April’s rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.

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Home Sales Rebound in March

US Existing Home Sales | March 2016

ESA Great Graphs | The US housing market rebounded in March after a slow February. Existing-Home Sales were up 1.5% year-over-year, and median prices notched their 49th straight annual advance.

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Buys Bounce Back to Broadcast

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ESA Great Graphs | Citing poor viewability, “rampant fraud” and ROI concerns, many advertisers shifted funds from digital to broadcast TV during 2016’s first quarter.

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Millennial Myth #417: They’re Buried in Debt

Debt Levels by Age: 2003 vs 2015

ESA Great Graphs | Is millennials’ supposed ‘mountain of debt’ just an urban myth? Could be, especially if we compare today’s age 20-to-35 population to 2003’s.

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Has the Auto Market Peaked?

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ESA Car Keys | Has the US auto market finally reached a pinnacle and begun to plateau or decline? Here are three questions that were answered with March’s decline in the market.

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US Existing Home Sales Stall in February

US Existing Home Sales | Feb 2016

ESA Great Graphs | The quick math of February’s “icy” housing market: Continued upward pricing momentum + “unshakably” low inventory levels = soft U.S. existing-home sales.

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February Auto Market Maintains Pace

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ESA Car Keys | February 2016’s auto market kept pace with a 17.4M SAAR on the strength of truck, CUV and SUV sales. Ford registered a year-over-year increase of nearly 20%.

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January Home Sales Continue Upward

Existing-Home Sales | January 2016

ESA Great Graphs | Existing-Home Sales continued trending upward in January, while average prices notched their 47th consecutive monthly year-over-year increase.

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