ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).
In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.
ESA Great Graphs | April’s US housing market increased even in the face of tight inventory and accelerating prices. And that makes it 50 straight months of YOY gains in median existing-home pricing.
ESA Car Keys | April’s rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.
ESA Great Graphs | The US housing market rebounded in March after a slow February. Existing-Home Sales were up 1.5% year-over-year, and median prices notched their 49th straight annual advance.
ESA Great Graphs | Citing poor viewability, “rampant fraud” and ROI concerns, many advertisers shifted funds from digital to broadcast TV during 2016’s first quarter.
ESA Great Graphs | Is millennials’ supposed ‘mountain of debt’ just an urban myth? Could be, especially if we compare today’s age 20-to-35 population to 2003’s.
ESA Car Keys | Has the US auto market finally reached a pinnacle and begun to plateau or decline? Here are three questions that were answered with March’s decline in the market.
ESA Great Graphs | The quick math of February’s “icy” housing market: Continued upward pricing momentum + “unshakably” low inventory levels = soft U.S. existing-home sales.
ESA Car Keys | February 2016’s auto market kept pace with a 17.4M SAAR on the strength of truck, CUV and SUV sales. Ford registered a year-over-year increase of nearly 20%.