ESA Car Keys | Today people don’t test drive cars. Instead, they try them on like fashion accessories. Never before have we seen transportation and personal communication come together like they do in today’s connected car.
ESA Great Graphs | The housing market might not be all the way back, but signs of increased spending around the home are present in many markets. (Jake Winchell, ESA)
ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.
ESA Great Graphs | The May US Housing market was Exhibit A for supply (tight) and demand (high), leading to a new peak in average existing-home prices.
ESA Great Graphs | Publishers and marketers concerned about ad blocking are adjusting strategy to reach their targets.
Adam Armbruster on Auto | Yes, volume of traffic is still important at the auto dealership. But not as correlated to success as the conversion engine in place on the sales floor. Here are 5 pitfalls dealers must avoid.
ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).
In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.
ESA Great Graphs | April’s US housing market increased even in the face of tight inventory and accelerating prices. And that makes it 50 straight months of YOY gains in median existing-home pricing.
ESA Car Keys | April’s rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.