ESA Pipeline

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Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [...]
Thu, Sep 24, 2015
It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
Mon, Aug 10, 2015
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
Sat, Aug 01, 2015
Millennial car buyers are more likely to lease a car (29%) than Generation X and the baby boomers. And millennials are leasing more than ever. [...]
Fri, Jul 31, 2015
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
Fri, Jul 17, 2015
Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in May to their highest pace in nearly six years [...]
Thu, Jul 16, 2015
The nation's largest new-car retailer (240 dealerships) will stop using the internet vehicle-shopping service on July 15. TrueCar wanted more data, AutoNation said no. [...]
Mon, Jul 13, 2015
Advances in electric car technology (and lower pricing) could very well turn skeptics into plug-in adopters. [...]
Fri, Jul 03, 2015
WARDS | The year-to-date SAAR of 16.9 million units, including the second-quarter total of 17.1 million, were both 10-year highs for the US Auto Market. [...]
Thu, Jul 02, 2015
Call it Uber for Doctors -- the startups trying to make doctor house calls cool again are really looking to the past. [...]
Wed, Jun 24, 2015
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TV is responsible for driving 44 per cent of all media driven interactions for brands on Facebook, and is also tops in creating short- and medium-term sales. [...]
Thu, Nov 05, 2015
McKinsey & Co. found that only 25% of respondents to a 2010 survey found that training improved employees’ performance [...]
Wed, Sep 16, 2015
MediaPost | As Apple prepares to launch the new Apple News app, the tech giant is signing up publishing partners at a rapid clip. [...]
Tue, Sep 08, 2015
Apple hopes to differentiate itself from other streaming TV services by offering the ability to stream live local channels on any device. [...]
Tue, Jul 14, 2015
A study by MarketShare presents a few compelling data points on TV's growing effectiveness, even in the midst of media upheaval. [...]
Wed, Jun 24, 2015
WSJ | Online advertising is still, for the most part, measured and purchased using proxy metrics such as ad impressions, or clicks. It’s left up to clients to figure out the value those impressions and actions deliver to their business. [...]
Mon, Mar 30, 2015
Media General, Inc. (NYSE: MEG) has leased the entire 62nd floor, comprising 26,782 square feet, at the Empire State Building, to centralize its six digital media companies and national sales headquarters into one location [...]
Mon, Feb 02, 2015
Fortune | Big change coming in the media ratings space. I guess we should say, "Stay tuned." [...]
Wed, Nov 05, 2014
Did you read Challenger™ Sale? If not, you should. And if you did, this link's for you -- great tools from CEB. [...]
Wed, Sep 24, 2014
IAB | According to IAB, global mobile ad revenue hit $19.3B in '13, nearly doubling 2012. [...]
Tue, Sep 09, 2014
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