It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
WSJ | Online advertising is still, for the most part, measured and purchased using proxy metrics such as ad impressions, or clicks. It’s left up to clients to figure out the value those impressions and actions deliver to their business. [...]
Media General, Inc. (NYSE: MEG) has leased the entire 62nd floor, comprising 26,782 square feet, at the Empire State Building, to centralize its six digital media companies and national sales headquarters into one location [...]
ESA Car Keys | With nearly 1.6M units sold in December -- a SAAR pace of 17.8M units -- the US Automotive Market finished the year at 17.13M units. A good year by many standards, but down 1.9% from 2016's record sales of 17.46M vehicles.