Great Graphs


ESA’S GREAT GRAPHS: Some of us like pictures better! (Archives available … scroll down / right.)

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Amazon’s Fake Review Problem: Worse Than Ever?


Great Graphs | Despite Amazon’s moves to prevent people gaming its review system, there’s been a massive up-tick in the number of fraudulent reviews on the site, according to a recent study

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The Softening Auto Market


ESA Car Keys | The March US automotive market came in short of expectations, finishing 2017’s Q1 at -1.4%. The market’s SAAR is pacing at its lowest level since October 2014 (16.5M units). On the plus side, vehicle incentives are down.

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Three Trends Through Three Quarters: The I’s Have It


ESA Car Keys | Through three quarters of 2016, three obvious trends in your local auto market: Imports, incentives, and imbalance. SAAR for September: 17.65M units.

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Housing Market Continues to Slide in August

US Existing Home Sales | August 2016

ESA Great Graphs | Housing market slides again in August, this time with alarmingly low inventory available to meet demand. Median prices continued their 54-month trend of increases.

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(Thud) There Goes 2016’s Record Auto Pace


ESA Car Keys | That loud thud you heard was August’s US auto market falling far short of expectations and 2016’s record sales pace. The SAAR for August finished at 16.91M units.

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Ten Years, 10 Points


Ten points in ten years.

No, we’re not talking about Jackie Moon’s all-time ABA points total.

Ten years ago, in July 2006, Detroit’s Big 3 accounted for 55% of YTD US auto sales (year-to-date vehicle sales for the first seven months of 2006). In July of 2016, we have seen those same three automakers — granted, Chrysler is now FCA — contract to a total of just 45%.

One might guess that Toyota or Honda grabbed a large portion of those 10 massive points of share — worth 1.75M vehicles on an annual basis. But as the chart clearly demonstrates, the balance of share is dispersing in the auto market.

There are “other” automakers, like Subaru, Hyundai, Kia, Audi, BMW — and even VW, despite its recent emissions issues — that have accounted for the majority of this seismic shift in the US auto market.

Looking for up-to-the-minute automotive intel for YOUR market? Follow ESA Car Keys, or tune into ESA’s Top 5 Minute video series, especially Adam Armbruster’s segment on automotive profitability challenges from ESA’s Top 5 Big Digs Webinar on August 24, 2016.


Adam Armbruster, ESA & Company | Real. Local. ResultsAdam Armbruster is a Senior Partner in the retail and media strategy firm ESA & Company. He can be reached at

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