Great Graphs

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ESA’S GREAT GRAPHS: Some of us like pictures better! (Archives available … scroll down / right.)

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Ten Years, 10 Points

US-Auto-Share-2006-2016

Ten points in ten years.

No, we’re not talking about Jackie Moon’s all-time ABA points total.

Ten years ago, in July 2006, Detroit’s Big 3 accounted for 55% of YTD US auto sales (year-to-date vehicle sales for the first seven months of 2006). In July of 2016, we have seen those same three automakers — granted, Chrysler is now FCA — contract to a total of just 45%.

One might guess that Toyota or Honda grabbed a large portion of those 10 massive points of share — worth 1.75M vehicles on an annual basis. But as the chart clearly demonstrates, the balance of share is dispersing in the auto market.

There are “other” automakers, like Subaru, Hyundai, Kia, Audi, BMW — and even VW, despite its recent emissions issues — that have accounted for the majority of this seismic shift in the US auto market.

Looking for up-to-the-minute automotive intel for YOUR market? Follow ESA Car Keys, or tune into ESA’s Top 5 Minute video series, especially Adam Armbruster’s segment on automotive profitability challenges from ESA’s Top 5 Big Digs Webinar on August 24, 2016.


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Adam Armbruster, ESA & Company | Real. Local. ResultsAdam Armbruster is a Senior Partner in the retail and media strategy firm ESA & Company. He can be reached at 941-928-7192.


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US Auto Market Flat. Or Is It?

US Auto Market Thru July 2016

What we’ve learned numerous times about a “flat year” (Volume +1.1% through 7 months):
Nobody’s really flat. Wide variance from the mean in today’s US automotive landscape, as gainers continue to grab share from laggards.

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July’s Incentives Fuel Auto Market Rebound

ESA-AD-USSales1607-ESA

The second half of 2016 started with a bang, as July’s SAAR hit 17.77M units, the strongest July in over a decade. This tally coincided with a wave of increased incentives (up 5.2% YOY), as average transaction prices dropped. Light trucks accounted for a staggering 61.1% of volume, while passenger car sales were down -9% from July 2015.

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That Makes It 52 Straight Months

Existing Home Sales | June 2016

ESA Great Graphs | US Existing Home sales rose slightly in June; the headline here is 52 straight months of price appreciation. However, there are signs of a potential slowdown.

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April Housing Market Keeps Chugging Along

EHS: April 2016

ESA Great Graphs | April’s US housing market increased even in the face of tight inventory and accelerating prices. And that makes it 50 straight months of YOY gains in median existing-home pricing.

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