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		Address ESA & Company 565 Highway 35, Suite 9 Red Bank, NJ 07701 Phone (732) 530-1996 Email ESA on Facebook Be a fan of ESA!				ESA & COMPANY OUR BUSINESS IS NEW BUSINESS Eckstein, Summers, Armbruster & Company is the nation's premier retail advertising and media sales consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns, designed to deliver market share gains with a declining cost of new customer acquisition, reach over 60% of U.S. households and span each category of business. NEWS & EVENTS The Cable Guise: No Such Metric as Cost-Per-Spot Roland Eckstein | A true cable-killer that exposes the fools' gold of cheap spots. The Future of Broadcast Sales Teams Craig Reumund | Accelerating new biz sales starts with debunking the conventional wisdom of a broken sales model, and finding the rainmaker on your ... Wisdom of a 14-Year Old Roland Eckstein | The last thing we need in a luke-warm economy is a luke-warm effort. Advertisers: Go Green and Prosper Roland Eckstein | Direct Mail advertisers should go green now ... and not just for the environment's sake. The Massive Exodus from Print Media Dave Eckstein | The glut of dying media (print) at the local level is about to change hands. Are you ready? Credit Unions Spending to Save Jodi de Riszner | How Credit Unions can use media to avoid an NCUA fine.				TV SALES DASHBOARD ProspectProfile You got the call... Here's your scoop. The Catalyst™ Retail, sales, and media intelligence that works. ESA Pipeline Fresh intel to help you fill the sales pipeline ROI2010 New Biz Conference Jan 20-22, 2010 AdProfit™ Retail seminars that accelerate new biz. FastForward™ TV sales training with 8:1 ROI in 6 weeks. AEssentials™ Killer sales tools for ESA member stations.
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