ROI FAQ

ROI2017: FREQUENTLY ASKED QUESTIONS
ESA'S 28TH ANNUAL NEW BIZ SHOW
If you can't find the answer below, please email us.

WHY SHOULD I GO?

Three days of the best new business ideas anywhere. A DOZEN guest speakers at the top of their game. Dozens of prospecting, sales, and category insights that will give you a decided edge over your competition. Interactive breakout sessions to drill down to your specific opportunities. Millions of dollars of new business concepts you can implement tomorrow. And did we mention it was in Southwest Florida ... in February?

WHO WILL BE THERE?

The true leadership of today's MEDIA SALES landscape. GMs, GSMs, LSMs, DOSs, DSDs, DSMs, Advanced Media Sales Execs and Digital Salespeople who are looking to have the best years of their careers, regardless of the economy.

WHAT'S CHANGED ABOUT ROI2017?

Plenty. Even though prior ROI shows have received consistent praise from attendees (thank you, we're humbled!), ROI2017 will mark a shift in the show's structure. These three days will have a strong training and application edge. Yes, many guest presenters will still be joining us, but some of the changes will include optimizing sales performance, making strategic changes that will elevate the trajectory of your career (and your sales team's performance), and sessions arranged by "stripe" (e.g. managers and salespeople will follow different "paths" through Wednesday's breakout sessions). The timing of the show will remain very similar to prior ROI events.

HOW DO I REGISTER?

Online
PH: 732.530.1996
(Note: ESA reserves the right to deny registration / admittance to ROI.)


DO I ALSO NEED TO BOOK A ROOM AT THE VENUE?

YES, and soon. We've generally oversold accommodations at our event for the past several years. Book by December 31st to be safe. Visit the hotel's website or call 800.767.7777 and be sure to drop our name for a preferred rate.
Please note that hotel/accommodations and incidentals are NOT included in your ROI registration fee. If you have questions, please contact ESA using the menu above.

The Marriott Sanibel Harbour Resort is 19 miles from SW Florida International Airport in Fort Myers (RSW). The Marriott does NOT provide an airport shuttle. See note below about arranging your own ground transportation (good for groups) if you are not renting a vehicle.

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WHAT'S THE PRICE?

Here's the scoop. Worth noting that your company may have pre-paid for an ROI registration.

IS THERE A DIFFERENCE BETWEEN ROI2017 AND ESA'S ROI SALES TRAINING?

YES! Good question ... ROI2017 is a 3-day event intended for advanced developmental sales leaders (including managers and salespeople). ROI Sales Training is a sales performance accelerator that is different in many ways, most notably: audience, location, duration, and delivery. More information will be available soon on ROI Sales Training!

WHAT'S THE DEAL WITH ESA's ROI GUARANTEE?

Simply stated, if you apply the techniques delivered, and ROI2017 doesn't return 10:1 on your registration fee within one year, ESA will refund your registration fee. Guarantee does not apply to non-member stations.

WHAT ABOUT MEALS & EVENTS?

IMPORTANT NOTES: ESA will NOT be providing lunch on Wednesday. So please grab a bite before entering the room (we start at NOON, SHARP!). Thursday's lunch is included in the registration fee. There will also be a SUNSET RECEPTION on site at the Marriott Sanibel Harbour on Wednesday evening, usually around 6PM. Thursday Evening, be our guest at the ANNUAL ESA DINNER at Traditions on the Beach on Sanibel Island (shuttles leave Marriott Sanibel Harbour at 5:15PM). Early birds can grab a continental breakfast on Thursday and Friday mornings (also included in fee).

HOW DO I GET THERE?

You can arrive South West Florida International Airport in Fort Myers (Airport code: RSW). If you're not renting a car, you'll need to arrange transportation to the Marriott Sanibel Harbour, which does NOT run an airport shuttle. Taxis are available at the airport. Additionally, ESA has arranged discount shuttle service (good for groups arriving / departing Ft Myers Airport) with CT TAXI CONCIERGE TRANSPORTATION. More information is available for ROI attendees on arranging shuttle service to/from the RSW Airport on ESA's GO2ROI page.

WHEN SHOULD I ARRIVE / DEPART?

The first session begins at 12:00pm on Wednesday February 15th. Be sure to take care of your "3Bs" (badge, booklet, breakouts) starting at 11:00am at the ESA WELCOME DESK in the PALMS FOYER. Keep in mind that if your first night at the hotel is Wednesday, your room may not be available by the time the first session starts (there will be breaks).

The last session will end by 12:00pm on Friday February 17th.

WHAT'S THE DRESS CODE?

Business casual or smart casual should be just fine. Neckties may be confiscated from attendees and re-sold on eBay.

WHAT'S THE WEATHER LIKE IN SOUTHWEST FLORIDA IN FEBRUARY?

You're kidding, right? Much better than _____________ (<== insert your DMA here). Highs around 75. Bring a sweater just in case, because they really like their AC down there. Nights are cool, lows in the mid to upper 50s. (Complaining about the weather is not allowed at ROI2017. Keep in mind our first conference was in Chicago ... in February.)

WHAT IF MY QUESTION HASN'T BEEN ANSWERED YET?

Please ask us via email or call us at 732.530.1996.

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