ROI2016 Program

ROI2016
ESA’s 27th ANNUAL
JANUARY 20-22, 2016
Marriott Sanibel Harbour
Fort Myers, Florida
Register for ROI2016


ROI16 ProgramROI2016 PROGRAM
Print 3-Day Schedule
1-Page Program (PDF)

ESA ROI SPEAKERS DELIVER
Real. Local. Results.

John Cranor, AFCJOHN CRANOR
AFC / POPEYES
Chairman

Rich Yaglian, HuntsRICH YAGJIAN
HUNT’S PHOTO & VIDEO
Boston

Joe Laub, LLJOE LAUB
LAUB & LAUB LAW
Reno

Corey Cover, AWTCOREY COVER
AMERICAN WEATHERTECHS
Cincinnati/Columbus

George Iames, AWTGEORGE IAMES
AMERICAN WEATHERTECHS
Cincinnati/Columbus

Andy Hulcy, ASANDY HULCY
ANDY’S SPRINKLER
Dallas

Bob Pollock, SerraBOB POLLOCK
SERRA AUTOMOTIVE
Memphis, TN

Bob Rafferty, RSBOB RAFFERTY
RAFFERTY SUBARU
Philadelphia

Joey Newton, SMKJOEY NEWTON
STEWART MARTIN KUBOTA
Tulsa, OK

Terry Nicholson, BZTERRY NICHOLSON
BIZZOOM / CLOCKWORK
Florida

Steve Finlay, WardsSTEVE FINLAY (remote)
EDITOR, WARDS AUTO
Detroit

ROI2016 SESSIONS


BUCKLE UP!Lynne Edwards
It's not about the media. It's about their business, and it's growth.

SURVEY SAYSAdam Armbruster
What are SMB Owners really thinking? You might be surprised. But you'll definitely want to know.

MILLENNIAL MONEYJodi de Riszner
Stop "defining" millennials. They hate that. Start finding them.

MS. MONEYBAGSLynne Edwards
We need a real plan to target the wealthiest demo much better than we are now.

THE OTHER DIGITAL COMPETITORJake Winchell
How to gameplan against the pureplay digital competition in your local market.

AUTOMOTIVE = PROFIT MOTIVEAdam Armbruster
With volume at record levels, dealers need a plan that preserves and grows gross margin.

DIALED INDave Eckstein
They said "Yes." Now I need to prepare for my meeting in a quick, disciplined way. Done.

GET YOUR SALES GROOVE BACKAdam Armbruster
Need a slump-buster? A plan to avoid the "feast or famine" income cycle? We've got you covered.

SHORTSRoland Eckstein
Always great to have a quick idea that is a sure-fire winner. Or a few of them.

RECRUITMENTJake Winchell
There's a (much) better way to find your next sales rockstar.

RICHES IN NICHESJodi de Riszner
Building a better digital mousetrap for today's entrepreneurs. They're in your local market.

LEGAL PROCEDURESAdam Armbruster
Exhibit A: Lawyers get huge results from smart TV. Exhibit B: Wait until you see what they do with digital.

FORCED DISTRIBUTIONCraig Reumund & Jake Winchell
An old-school vendor strategy gets a massive (and lucrative) facelift.

THE FUNNEL, 2.0Jodi de Riszner
The ideal media allocation for any point along the purchase funnel.

TRUE OPTIMIZATIONJake Winchell
We promise optimization, but what does that really look like, and what should it be?

THE HOT CATEGORYDave Eckstein
The age-old question, with a new answer: What's the hot category today?

HOME SERVICES 2016Roland Eckstein
Nearly boundless revenue potential for a super-category still trending upward.

THE OBAMACARE EFFECTAdam Armbruster
Many medical practices are working harder, and earning less. What's the solution?


BREAKOUT SESSIONS

  • Art of Negotiation
  • Creative Control
  • Forced Distribution
  • Killer Qualifying
  • Managers' Circle
  • Messaging Millennials
  • Programmatic Profiling
  • Recruiting & Training in 90 Days

EVENING EVENTS @ #ROI2016

SUNSET RECEPTION
WEDNESDAY 1/20 @ 6PM
MARRIOTT MAIN DECK (On site)
In case of inclement weather, reception will be moved to Royal Palms Foyer.

ANNUAL ESA DINNER
THURSDAY 1/21 @ 6PM
TRADITIONS ON THE BEACH (On Sanibel Island)*
Please meet @ 5:00PM by the Main Entrance of the Marriott. Shuttles will depart for the restaurant starting at 5PM.


ROI2016 ATTENDEES:
Looking for a copy of the ROI2015 Program?
NOTE: This version is not the Final ROI2015 Program (PDF 3.8MB).


ROI SpeakersPrevious ROI Presenters
ESA’s ROI Conference: 27 years of outstanding guest presenters.


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