ROI2017 Program

ROI2017
ESA’s 28th ANNUAL
FEBRUARY 15-17, 2017
Marriott Sanibel Harbour
Fort Myers, Florida
Register for ROI2017


ROI17 ProgramROI2017 PROGRAM
Print 3-Day Schedule
1-Page Program (PDF)

ESA ROI SPEAKERS DELIVER
Real. Local. Results.

Jim Abrams, BizZoomJIM ABRAMS
BIZZOOM
CEO

CellairisJOE CIARDULLO
CELLAIRIS
Atlanta

Bryan Bohnke, BBBRYAN BOHNKE
BUDGET BLINDS
Fort Wayne, IN

Tim Yeager, PDSTIM YEAGER
PRECISION DOOR
Atlanta

Youval Meicler, TMMYOUVAL MEICLER
TEXAS MATTRESS MAKERS
Houston

Ben Rosen, NKBBEN ROSEN
NORFOLK KITCHEN & BATH
Boston / NH

Laurie Black, MWAFCULAURIE BLACK
MIDWEST AMERICA FCU
Fort Wayne, IN

Lloyd Baker, BIALLOYD BAKER
BAKER ATTORNEYS
Phoenix

Cathey Lee, Good FeetCATHEY LEE
GOOD FEET
Nashville

Mark Williams, LKCDJMARK WILLIAMS
LAKE KEOWEE CDJ
Seneca / Greeville, SC

ROI2016 UPDATE

Andy Hulcy, ASANDY’S SPRINKLER
ANDY HULCY
5+ markets, TX

ROI2015 UPDATE

John Witmer, RebathREBATH & MORE
JON WITMER
Lancaster, PA

ROI2015 UPDATE

Todd Montgomery, MWFMIDWEST FENCE
TODD MONTGOMERY
Minneapolis

ROI2015 UPDATE

Allan Dobyns, INWINSULATION NW
ALLAN DOBYNS
Seattle, WA

ROI2015 UPDATE

Anish Gauri, GrandGRAND APPLIANCE
ANISH GAURI
20 Locations

ROI2013 UPDATE

Bill & Josh, Ugly DeckUGLY DECK
BILL B & JOSH P
Minneapolis

ROI2017 REMOTE

Steve Finlay, WardsSTEVE FINLAY
EDITOR, WARDS AUTO
Detroit

ROI2017 REMOTE

Mark Brody, BMRDR. MARK BRODY
BRAIN MATTERS RESEARCH
Florida

MAIN SESSIONS @ #ROI2017


17ESA Team
Setting the bar higher. Way higher.

YOU, VERSUSAdam Armbruster
Need a plan to avoid the "feast or famine" income cycle? Your fiercest competitor brings out your best.

TAMING THE BRAIN DRAINJake Winchell
The #1 challenge for many business owners out there isn't generating new customers. It's acquiring and maintaining a talented, loyal workforce.

#LIVE-UR-DASHDave Eckstein
No more hiding behind vague campaign expectations. The time to be bold, accountable and specific is now.

SPECIALIZED HEALTHCARELynne Edwards
Beyond Lasik and Laser, a new wave of big-ticket health procedures are exploding in your market.

CHANGING OF THE GUARDJake Winchell
Finding millennials is one challenge. Growing their recently-acquired business is a whole new ballgame. This is not your father's or mother's client.

DON'T USE THAT TONE WITH ME!Jodi de Riszner
Creative always comes with some objections. Use a Creative Richter Scale to get a handle on things.

AUTO 2017: TAKING BACK THE STREETAdam Armbruster
Volume is there, and so are steep challenges. Auto dealers are true retailers again. And they're calling the shots.

KNOW IN 90Roland Eckstein
A big breakthrough in a booming medical sector, with perfect execution.

DOUBLE YOUR CLIENT BASE IN 2017Lynne Edwards
Not only CAN you do this, you NEED to do this. Here's how to double up in 2017. No kidding.

DOUBLE-TAKEDave Eckstein
Dave follows Lynne Edwards' lead with a simple, applicable strategy to make your doubling in '17 a reality.

#TBT: WHERE ARE THEY NOW?Jodi de Riszner & Lynne Edwards
A few throwbacks: ESA Raving fans who have shifted strategy (again) and not only thrived, but hit new highs (again).

FRANCHISE DISRUPTIONJake Winchell
The proliferation of viable franchises continues, and with that, another disruption appears in your market.

SHORTSRoland Eckstein
Always great to have a quick idea that is a sure-fire winner. Or a few of them.

LEGAL PROCEDURESAdam Armbruster
Exhibit A: Lawyers get huge results from smart TV. Exhibit B: Wait until you see what they do with digital.

BREAKOUT SESSIONS


THE CLIENT IS (NOT) ALWAYS RIGHTClients today need and want you to make your recommendation based on what works.

THE CNAQYour new CNA: the 7 never-asked questions you must ask your prospects.

IMMEDIATE CLIENT ENGAGEMENTBiz owners have gobs of time, right? No, so let's be direct from the outset.

INTENDERS & INFLUENCERSStrategies for targeting purchase intenders and influencers that make conversion rate pop.

KILLER QUALIFYINGTrue, sales is a numbers game. But are you using the right numbers?

MANAGERS' CIRCLEThinking like an entrepreneur is not just a good idea, it's a prerequisite today.

OFFENSE + DEFENSEThe ideal media allocation for any point along the purchase funnel.

SOLVING THE BRAIN DRAINIt's way beyond recruiting: The media industry has a talent issue that involves development and retention too.

EVENING EVENTS @ #ROI2017


SUNSET RECEPTION
WEDNESDAY 2/15 @ 6PM
MARRIOTT MAIN DECK (On site)
In case of inclement weather, reception will be moved to Royal Palms Foyer.

ANNUAL ESA DINNER
THURSDAY 2/16 @ 6PM
TRADITIONS ON THE BEACH (On Sanibel Island)*
Please meet @ 5:00PM by the Main Entrance of the Marriott. Shuttles will depart for the restaurant starting at 5PM.


ROI2017 ATTENDEES:
Looking for a copy of the ROI2016 Program?
NOTE: This version is not the Final ROI2016 Program (PDF 3.8MB).


ROI SpeakersPrevious ROI Presenters
ESA’s ROI Conference: 28 years of outstanding guest presenters.


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