ESA’s 28th ANNUAL
FEBRUARY 15-17, 2017
Marriott Sanibel Harbour
Fort Myers, Florida
ESA ROI SPEAKERS DELIVER
Real. Local. Results.
Fort Wayne, IN
TEXAS MATTRESS MAKERS
NORFOLK KITCHEN & BATH
Boston / NH
MIDWEST AMERICA FCU
Fort Wayne, IN
LAKE KEOWEE CDJ
Seneca / Greeville, SC
5+ markets, TX
REBATH & MORE
BILL B & JOSH P
EDITOR, WARDS AUTO
DR. MARK BRODY
BRAIN MATTERS RESEARCH
MAIN SESSIONS @ #ROI2017
Setting the bar higher. Way higher.
Need a plan to avoid the "feast or famine" income cycle? Your fiercest competitor brings out your best.
TAMING THE BRAIN DRAIN
The #1 challenge for many business owners out there isn't generating new customers. It's acquiring and maintaining a talented, loyal workforce.
No more hiding behind vague campaign expectations. The time to be bold, accountable and specific is now.
Beyond Lasik and Laser, a new wave of big-ticket health procedures are exploding in your market.
CHANGING OF THE GUARD
Finding millennials is one challenge. Growing their recently-acquired business is a whole new ballgame. This is not your father's or mother's client.
DON'T USE THAT TONE WITH ME!
Jodi de Riszner
Creative always comes with some objections. Use a Creative Richter Scale to get a handle on things.
AUTO 2017: TAKING BACK THE STREET
Volume is there, and so are steep challenges. Auto dealers are true retailers again. And they're calling the shots.
KNOW IN 90
A big breakthrough in a booming medical sector, with perfect execution.
DOUBLE YOUR CLIENT BASE IN 2017
Not only CAN you do this, you NEED to do this. Here's how to double up in 2017. No kidding.
Dave follows Lynne Edwards' lead with a simple, applicable strategy to make your doubling in '17 a reality.
#TBT: WHERE ARE THEY NOW?
Jodi de Riszner & Lynne Edwards
A few throwbacks: ESA Raving fans who have shifted strategy (again) and not only thrived, but hit new highs (again).
The proliferation of viable franchises continues, and with that, another disruption appears in your market.
Always great to have a quick idea that is a sure-fire winner. Or a few of them.
Exhibit A: Lawyers get huge results from smart TV. Exhibit B: Wait until you see what they do with digital.
THE CLIENT IS (NOT) ALWAYS RIGHTClients today need and want you to make your recommendation based on what works.
THE CNAQYour new CNA: the 7 never-asked questions you must ask your prospects.
IMMEDIATE CLIENT ENGAGEMENTBiz owners have gobs of time, right? No, so let's be direct from the outset.
INTENDERS & INFLUENCERSStrategies for targeting purchase intenders and influencers that make conversion rate pop.
KILLER QUALIFYINGTrue, sales is a numbers game. But are you using the right numbers?
MANAGERS' CIRCLEThinking like an entrepreneur is not just a good idea, it's a prerequisite today.
OFFENSE + DEFENSEThe ideal media allocation for any point along the purchase funnel.
SOLVING THE BRAIN DRAINIt's way beyond recruiting: The media industry has a talent issue that involves development and retention too.
EVENING EVENTS @ #ROI2017
WEDNESDAY 2/15 @ 6PM
MARRIOTT MAIN DECK (On site)
In case of inclement weather, reception will be moved to Royal Palms Foyer.
ANNUAL ESA DINNER
THURSDAY 2/16 @ 6PM
TRADITIONS ON THE BEACH (On Sanibel Island)*
Please meet @ 5:00PM by the Main Entrance of the Marriott. Shuttles will depart for the restaurant starting at 5PM.
Looking for a copy of the ROI2016 Program
NOTE: This version is not
the Final ROI2016 Program (PDF 3.8MB).
Previous ROI Presenters
ESA’s ROI Conference: 28 years of outstanding guest presenters.