MAIN SESSIONS @ #ROI2018
Setting the bar higher. Way higher.
YOU'VE BEEN AMAZON'EDLynne Edwards
The competitive invasion extends way beyond your local retailers. It's now hitting high revenue service categories and many others.
DON'T GET OUT-GOOGLEDJodi de Riszner
You might have Google Trends in your toolbox. You might not. But here are some great strategies to connect the dots with locals in 2018.
WINNING IN ALL MARKET CONDITIONSAdam Armbruster
Need a plan to avoid the "feast or famine" income cycle? Take control of the market before it takes control of you.
HEALTHCARE, 2018Jake Winchell
Healthcare is much bigger than you may have envisioned. Some of the biggest opportunities are wholly underserved. Don't believe it? We've got the math.
AUTO 2018: PATH TO PROFITSAdam Armbruster
In a 2018 plateauing automotive market replete with challenges -- the biggest one remains dealer profitability.
A lot of talk about job growth. But businesses owners of every stripe have been saying for years the toughest job is acquiring and maintaining a talented, driven workforce to fuel their growth.
ESA 360Dave Eckstein
No more haystacks. Businesses are downing in data. Time for the needle.
3 + 3: TRAITS & HABITSJodi de Riszner
Wouldn't it be cool if we had the top 3 traits AND the top 3 habits of the best salespeople in the industry? Done.
GOOGLE MOBILE INDEXINGAdam Armbruster
What do Google's ever-changing plans for mobile mean for your local businesses?
BIG HOUSE 2018Lynne Edwards
The huge revenue potential for the home services and home improvement sectors comes into focus with rapid, disciplined prospecting.
INTENT, INFORM, IMPULSEJake Winchell
Supporting your clients business from awareness through purchase can be optimized, especially if you simplify the key phases.
#TBT: WHERE ARE THEY NOW?ESA
A few throwbacks: ESA Raving fans who have shifted strategy (again) and not only thrived, but hit new highs (again).
THE FRANCHISEAdam Armbruster
Franchise growth continues to outpace the economy, and with that, another positive disruption appears in your market.
Great creative is less about "unleashing creativity" than it is discipline and math. Use a Creative Richter Scale to get a handle on things.
LEGAL PROCEDURESLynne Edwards
Exhibit A: Lawyers get huge results from smart TV. Exhibit B: Wait until you see what they do with digital.
YOUR NEW HOT LISTESA
A new wave of enormous prospects is bubbling up in local markets. Time to hunt elephants.
Need a 5-minute idea that will be a sure-fire winner in your market? How about a few of them?
10 SALES HACKS FOR 2018Dave Eckstein
The age-old question, with a new answer: Any tricks up your sleeve?
PROFESSIONAL PROSPECTINGAdam Armbruster
It's the most overlooked and under-leveraged part of the sales process. Let's get it right in '18!
THE ART OF NEGOTIATIONAmazing how the things in your best interest match up so well with the same for your client.
CREATIVE: RISK & RICHTEREvery local client has their perfect spot on the risk & Richter scale of retail creative.
THE CNAQYour new CNA: the 7 never-asked questions you must ask your prospects.
OVERCOMING YOUR OBJECTIONIn many cases the biggest objection to overcome with local clients is your own.
KILLER QUALIFYINGTrue, sales is a numbers game. But are you using the right numbers?
MANAGERS' CIRCLEThinking like an entrepreneur is not just a good idea, it's a prerequisite today.
OFFENSE + DEFENSEThe ideal media allocation for any point along the purchase funnel.
WIN WITH VIN MARKETINGVIN marketing is ubiquitous in the auto kingdom. Make your strategy work with it.
EVENING EVENTS @ #ROI2018
WEDNESDAY 2/14 @ 6PM
MARRIOTT MAIN DECK (On site)
In case of inclement weather, reception will be moved to Royal Palms Foyer.
ANNUAL ESA DINNER
THURSDAY 2/15 @ 6PM
TRADITIONS ON THE BEACH (On Sanibel Island)*
Please meet @ 5:00PM by the Main Entrance of the Marriott. Shuttles will depart for the restaurant starting at 5PM.
Previous ROI Presenters
ESA’s ROI Conference: 28 years of outstanding guest presenters.