The second half of 2016 started with a bang, as July’s SAAR hit 17.77M units, the strongest July in over a decade. This tally coincided with a wave of increased incentives (up 5.2% YOY), as average transaction prices dropped. Light trucks accounted for a staggering 61.1% of volume, while passenger car sales were down -9% from July 2015.
ESA Car Keys | Today people don’t test drive cars. Instead, they try them on like fashion accessories. Never before have we seen transportation and personal communication come together like they do in today’s connected car.
Adam Armbruster | ESA’s proprietary engine for driving dealer volume and profits continues to create waves — and market leaders in the automotive industry.
Adam Armbruster | Stairstep programs, “mandated” digital migration, and a forced herd mentality has many auto dealers reaching for the reset button.
ESA Top 5 Minute | Senior Partner Adam Armbruster talks profitable automotive strategy for 2017 during ESA’s Top 5 Webinar, July 6, 2016.
ESA Top 5 Minute | ESA Partner Dave Eckstein discusses big opportunity in local financial markets for 2017, during ESA’s Top 5 Webinar, July 6, 2016.
ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.
Adam Armbruster on Auto | Yes, volume of traffic is still important at the auto dealership. But not as correlated to success as the conversion engine in place on the sales floor. Here are 5 pitfalls dealers must avoid.
ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).
In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.