Wasted Coverage | ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster carves up the “wasted coverage” objection with two simple questions. ESA Top 5 GTC Webinar, September 21, 2016.

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TV Fragmented in Delivery, Not in Consumption

TV Viewing Remains Concentrated

Great Graphs | Even with the explosion of television channels over the past two decades, TV viewing remains concentrated in a small number of channels.

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We Are Roland

Roland L Eckstein

On August 12, 2014, we lost a legend. Roland L. Eckstein, founder of ESA & Company, died at the age of 80. We remember him always because WE ARE ROLAND. We are humbled and grateful that this WE includes you too.

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Another Media Lesson, Compliments of Facebook

Dave Eckstein | How is the stock market similar to the local media market? Things that look to be discounts or great deals are often just the opposite.

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The Avail Indicator: Revisited

Roland Eckstein | Q3 avail requests send a clear message to your sales team.

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Increasing Your Q4 Close Ratio

Dave Eckstein | One simple thing can increase our Q4 close ratio significantly. Got 15 seconds to try it?

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Counting Cars

Roland Eckstein | Seeing a lot of car-haulers with Toyotas on the road yet? Here’s your plan!

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Stacking Your Q4

Dave Eckstein | October & November are huge media months, and NOT just for political reasons.

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The Avail Indicator

Roland Eckstein | Q4 avail requests are sending a clear message to your sales team.

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