ESA Top 5 Minute | ESA Senior Partner Adam Armbruster carves up the “wasted coverage” objection with two simple questions. ESA Top 5 GTC Webinar, September 21, 2016.
Great Graphs | Even with the explosion of television channels over the past two decades, TV viewing remains concentrated in a small number of channels.
On August 12, 2014, we lost a legend. Roland L. Eckstein, founder of ESA & Company, died at the age of 80. We remember him always because WE ARE ROLAND. We are humbled and grateful that this WE includes you too.
Dave Eckstein | How is the stock market similar to the local media market? Things that look to be discounts or great deals are often just the opposite.
Roland Eckstein | What does Facebook’s bloated stock price tell us about evaluating local media?
Roland Eckstein | Q3 avail requests send a clear message to your sales team.
Dave Eckstein | One simple thing can increase our Q4 close ratio significantly. Got 15 seconds to try it?
Roland Eckstein | Seeing a lot of car-haulers with Toyotas on the road yet? Here’s your plan!
Dave Eckstein | October & November are huge media months, and NOT just for political reasons.
Roland Eckstein | Q4 avail requests are sending a clear message to your sales team.