Which Media are Working for Auto Dealers Today?

Dave Eckstein | A few soundbytes from ESA’s auto webinar can clarify media selection for dealers.

Continue reading

Social Share Toolbar

Media’s Best-Kept Secret: Local Broadcast TV

Dave Eckstein | Be careful what you believe about media today. Everybody has an opinion.

Continue reading

Social Share Toolbar

The Cable Guise: No Such Metric as Cost-Per-Spot

Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.

Continue reading

Social Share Toolbar

The Future of Broadcast Sales Teams

Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.

Continue reading

Social Share Toolbar

Wisdom of a 14-Year Old

Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.

Continue reading

Social Share Toolbar

Advertisers: Go Green and Prosper

Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.

Continue reading

Social Share Toolbar

Credit Unions Spending to Save

Jodi de Riszner | Credit Unions with expansion plans? Here’s a viable approach.

Continue reading

Social Share Toolbar