Eight Ways to Waste Your Ad Budget

Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.

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Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison

Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.

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Educating Dealers: Broadcast vs. Cable TV

Adam Armbruster | Glaring differences between broadcast and cable TV that auto dealers must know to make an informed decision.

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Six Steps to Recession-Recover an Auto Dealership

Adam Armbruster | The recession will end. So, what’s an auto dealer to do next? Try this.

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7 Automotive Industry Predictions

Adam Armbruster | After the dust settles, here’s how the auto industry is really changing. Knowing these could be the difference between survival and success.

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The Automotive Pipeline

I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.” Whoa. We had better pause a moment before carrying through on such…

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The Math of Acquiring New Customers

Why read this?  It’s short. Why read this today?  It’s simple. A wise man and a very good friend said to me not too long ago the following: Bad habits happen in a good economy … good habits happen in a bad economy.  Your prospects are therefore suddenly back in…

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The Real Path to Advertising ROI

Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?

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Simplifying the Broadcast-or-Cable Decision

TVB publishes a list called “Key Questions for Your Cable Guy” … a collection of things any advertiser should ask their cable salesperson when considering a local cable buy. It’s helpful, especially when you realize that local cable outfits are outselling many broadcast stations today. Some of the questions on TVB’s list…

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It’s Official: Broadcast TV Works

I’m sure we’ve all heard the great news by now.  I must’ve received a dozen emails on Monday morning (Feb 23) announcing that broadcast television was indeed, working.  Imagine that.  The article, published by Ad Age, stated that television’s effectiveness is increasing for advertisers. Pardon us if we don’t seem…

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