June US Auto Market Cools Down

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ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.

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5 Common Pitfalls Leading Auto Dealers Avoid

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Adam Armbruster on Auto | Yes, volume of traffic is still important at the auto dealership. But not as correlated to success as the conversion engine in place on the sales floor. Here are 5 pitfalls dealers must avoid.

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Mixed May in US Auto Market

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ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).

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ESA Featured at Ad Club of NY’s Automotive Vertical

The Ad Club of NY | Verticals Series: Automotive

In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.

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April US Auto Sales Rebound to 17M+ Pace

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ESA Car Keys | April’s rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.

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Has the Auto Market Peaked?

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ESA Car Keys | Has the US auto market finally reached a pinnacle and begun to plateau or decline? Here are three questions that were answered with March’s decline in the market.

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February Auto Market Maintains Pace

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ESA Car Keys | February 2016’s auto market kept pace with a 17.4M SAAR on the strength of truck, CUV and SUV sales. Ford registered a year-over-year increase of nearly 20%.

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Car Keys: Storm? Strong Start in 2016 for Automotive

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ESA Car Keys | Not even the Blizzard of 2016 could stop the US auto market from posting another solid month in January.

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Car Dealers and the Need to Increase Share

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Adam Armbruster | Expect dealers to shift gears toward a strategy of profitability as volume inevitably plateaus in 2016. What ideas need to be brought to market? Here are a handful.

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Car Keys: Automotive’s Big Year

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ESA Car Keys | With a solid December performance, the US auto market finished 2015 with the highest full-year auto volume ever at 17.47M units, surpassing a 15-year record from 2000.

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