ESA Top 5 Minute | Jake Winchell demonstrates the advantages of shifting position on the consumer funnel for auto dealers — and all retailers. ESA Top 5 Big Digs Webinar, August 24, 2016.
ESA Top 5 Minute | Senior Partner Adam Armbruster discusses geo marketing and the automotive landscape. ESA Top 5 Big Digs Webinar, August 24, 2016.
ESA Top 5 Minute | A look at the profit analytic, and how direct leads yield both high conversion and wider margins for business. ESA Top 5 Big Digs Webinar, August 24, 2016.
Adam Armbruster | Stairstep programs, “mandated” digital migration, and a forced herd mentality has many auto dealers reaching for the reset button.
ESA Top 5 Minute | ESA’s Jake Winchell outlines a big opportunity with a mature but wholly untapped group of businesses in your backyard. ESA Top 5 Webinar, July 6, 2016.
ESA Top 5 Minute | ESA’s Jake Winchell with a strategy to provide sales support for business outreach in your local market. ESA Top 5 Webinar, July 6, 2016.
ESA Great Graphs | Publishers and marketers concerned about ad blocking are adjusting strategy to reach their targets.
In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.
ESA Great Graphs | Citing poor viewability, “rampant fraud” and ROI concerns, many advertisers shifted funds from digital to broadcast TV during 2016’s first quarter.
ESA Great Graphs | What the inventory-to-sales ratio means for local retailers, and how it’s an indicator of the clicks vs. bricks share of consumer spending.