Auto’s Mid-Funnel: ESA Top 5 Minute

ESA Top 5 Minute | Jake Winchell demonstrates the advantages of shifting position on the consumer funnel for auto dealers — and all retailers. ESA Top 5 Big Digs Webinar, August 24, 2016.

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Automotive GeoMarketing: ESA Top 5 Minute

ESA Top 5 Minute | Senior Partner Adam Armbruster discusses geo marketing and the automotive landscape. ESA Top 5 Big Digs Webinar, August 24, 2016.

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Direct Leads & Profit: Top 5 Minute

ESA Top 5 Minute | A look at the profit analytic, and how direct leads yield both high conversion and wider margins for business. ESA Top 5 Big Digs Webinar, August 24, 2016.

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Top 5 Minute: Auto Challenges for 2017

Adam Armbruster | Stairstep programs, “mandated” digital migration, and a forced herd mentality has many auto dealers reaching for the reset button.

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Top 5 Minute: The Uncategory

ESA Top 5 Minute | ESA’s Jake Winchell outlines a big opportunity with a mature but wholly untapped group of businesses in your backyard. ESA Top 5 Webinar, July 6, 2016.

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Top 5 Minute: Business Outreach

ESA Top 5 Minute | ESA’s Jake Winchell with a strategy to provide sales support for business outreach in your local market. ESA Top 5 Webinar, July 6, 2016.

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Ad Blocking To Rise Double-Digits Again

US Ad Blocking | eMarketing

ESA Great Graphs | Publishers and marketers concerned about ad blocking are adjusting strategy to reach their targets.

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ESA Featured at Ad Club of NY’s Automotive Vertical

The Ad Club of NY | Verticals Series: Automotive

In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.

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Buys Bounce Back to Broadcast

BackToBroadcast-MediaSpend2016

ESA Great Graphs | Citing poor viewability, “rampant fraud” and ROI concerns, many advertisers shifted funds from digital to broadcast TV during 2016’s first quarter.

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Clicks vs Bricks: The Inventory-to-Sales Ratio

Retail-Inventory-Ratio

ESA Great Graphs | What the inventory-to-sales ratio means for local retailers, and how it’s an indicator of the clicks vs. bricks share of consumer spending.

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