Online Price Wars Dinging Dealer Margins

Did Google Penguin effect your search position?

Adam Armbruster | Quality leads are trumping quantity as online price wars heat up in the automotive market.

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3 Threats to Cable TV in 2013

GM vehicles with hotspot

Dave Eckstein | Watch these three trends closely over the next 12 months … big challenges for cable TV.

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Understand The Big Picture

When we hear from dealers who say that they tried television advertising in the past and it “didn’t work,” we ask what type of TV they used. Was it local cable insertion like (ESPN, CNN, CNBC) or a local broadcast affiliate (ABC, NBC, or CBS)? It’s critical that we understand…

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Drive Them to Your Website

Is your store foot traffic down, even as your brand maintains or even is increasing in share across your market area? It could be consumer “website previewing” at work. Dealers who complain of lower foot traffic could be falling victim to their own lack of acceptance of today’s busy car…

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