Dave Eckstein | What if Warren Buffett were a media buyer? It’s a question worthy of your (and your client’s) consideration.
Dave Eckstein | Why do some dealers spend twice as much per car on advertising than others?
Dave Eckstein | Three recent changes have made low-cost internet leads more difficult for local businesses to acquire.
Dave Eckstein | Do some businesses use newspaper because they’re small, or are they small because they use newspaper?
Dave Eckstein | How is the stock market similar to the local media market? Things that look to be discounts or great deals are often just the opposite.
Roland Eckstein | What does Facebook’s bloated stock price tell us about evaluating local media?
Dave Eckstein | What big trends are mainstays in the automotive industry? Let’s ask the dealers themselves.
Dave Eckstein | Will dealers ride the wave or make their own in 2010?
Dave Eckstein | A few soundbytes from ESA’s Real Auto Answers webinar puts the current state of the auto industry into perspective.
Dave Eckstein | Wondering how Google’s big foray into social media (Buzz) will effect local biz? We’ve got a few ideas.