The Cable Guise: No Such Metric as Cost-Per-Spot

Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.

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Advertisers: Go Green and Prosper

Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.

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Ten Dirty Secrets of Paid Search, Part 2

Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).

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Ten Dirty Secrets of Paid-Search, Part 1

Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers.

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Slicing Into Inefficiencies of Direct Mail

Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.

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Eight Ways to Waste Your Ad Budget

Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.

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Three Ways Google Adwords Fails The Local Business

Dave Eckstein | Tempted by the “cheap and easy” feel to paid search? Local advertisers had better look elsewhere.

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Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison

Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.

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Educating Dealers: Broadcast vs. Cable TV

Adam Armbruster | Glaring differences between broadcast and cable TV that auto dealers must know to make an informed decision.

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