The Softening Auto Market

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ESA Car Keys | The March US automotive market came in short of expectations, finishing 2017’s Q1 at -1.4%. The market’s SAAR is pacing at its lowest level since October 2014 (16.5M units). On the plus side, vehicle incentives are down.

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Three Trends Through Three Quarters: The I’s Have It

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ESA Car Keys | Through three quarters of 2016, three obvious trends in your local auto market: Imports, incentives, and imbalance. SAAR for September: 17.65M units.

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(Thud) There Goes 2016’s Record Auto Pace

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ESA Car Keys | That loud thud you heard was August’s US auto market falling far short of expectations and 2016’s record sales pace. The SAAR for August finished at 16.91M units.

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US Auto Market Flat. Or Is It?

US Auto Market Thru July 2016

What we’ve learned numerous times about a “flat year” (Volume +1.1% through 7 months):
Nobody’s really flat. Wide variance from the mean in today’s US automotive landscape, as gainers continue to grab share from laggards.

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Targeting the Inner Driver

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ESA Car Keys | Today people don’t test drive cars. Instead, they try them on like fashion accessories. Never before have we seen transportation and personal communication come together like they do in today’s connected car.

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June US Auto Market Cools Down

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ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.

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Mixed May in US Auto Market

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ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).

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Has the Auto Market Peaked?

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ESA Car Keys | Has the US auto market finally reached a pinnacle and begun to plateau or decline? Here are three questions that were answered with March’s decline in the market.

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February Auto Market Maintains Pace

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ESA Car Keys | February 2016’s auto market kept pace with a 17.4M SAAR on the strength of truck, CUV and SUV sales. Ford registered a year-over-year increase of nearly 20%.

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Car Keys: Storm? Strong Start in 2016 for Automotive

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ESA Car Keys | Not even the Blizzard of 2016 could stop the US auto market from posting another solid month in January.

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