The second half of 2016 started with a bang, as July’s SAAR hit 17.77M units, the strongest July in over a decade. This tally coincided with a wave of increased incentives (up 5.2% YOY), as average transaction prices dropped. Light trucks accounted for a staggering 61.1% of volume, while passenger car sales were down -9% from July 2015.
ESA Great Graphs | US Existing Home sales rose slightly in June; the headline here is 52 straight months of price appreciation. However, there are signs of a potential slowdown.
ESA Car Keys | Today people don’t test drive cars. Instead, they try them on like fashion accessories. Never before have we seen transportation and personal communication come together like they do in today’s connected car.
ESA Great Graphs | The housing market might not be all the way back, but signs of increased spending around the home are present in many markets. (Jake Winchell, ESA)
ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.
ESA Great Graphs | The May US Housing market was Exhibit A for supply (tight) and demand (high), leading to a new peak in average existing-home prices.
ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).
In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.
ESA Car Keys | April’s rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.
ESA Great Graphs | The US housing market rebounded in March after a slow February. Existing-Home Sales were up 1.5% year-over-year, and median prices notched their 49th straight annual advance.