Cord Cutting: Cable’s Challenge

U.S. Cable penetration in local media markets continues to fall, as advertisers pay more of a premium for a waning medium.

Dave Eckstein | 2014 will be another challenging year for cable co’s … and for their local sponsors.

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Online Price Wars Dinging Dealer Margins

Did Google Penguin effect your search position?

Adam Armbruster | Quality leads are trumping quantity as online price wars heat up in the automotive market.

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3 Threats to Cable TV in 2013

GM vehicles with hotspot

Dave Eckstein | Watch these three trends closely over the next 12 months … big challenges for cable TV.

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Talking Real ROI Here

moneyball

Dave Eckstein | Contrarian moves to broaden the gap between you and the competition: Lessons from ROI2013.

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Right at Home: 3 Local Opportunities

Dave Eckstein | Window of opportunity in home services and retail in 2012 … are you ready?

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Counting Trucks?

Roland Eckstein | Home services companies comparing Q4 ’11 with Q4 ’10 might notice something’s missing. Are you helping to fill the void?

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Media’s Best-Kept Secret: Local Broadcast TV

Dave Eckstein | Be careful what you believe about media today. Everybody has an opinion.

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Abuzz About Buzz

Dave Eckstein | Wondering how Google’s big foray into social media (Buzz) will effect local biz? We’ve got a few ideas.

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