The Cable Guise: No Such Metric as Cost-Per-Spot

Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.

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Advertisers: Go Green and Prosper

Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.

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Making Your Sales Pop-Up in Fourth Quarter

Mac McDonald | Looking for a short-term retail & sales boost that may have positive long-term effects?

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Eight Ways to Waste Your Ad Budget

Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.

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Educating Dealers: Broadcast vs. Cable TV

Adam Armbruster | Glaring differences between broadcast and cable TV that auto dealers must know to make an informed decision.

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