The Hyphenated-Market Objection | ESA Top 5 Minute

ESA Top 5 Minute | “Your Competitor is Stronger in My Back Yard.” If you’re hearing this, ask yourself these important questions first. Jake Winchell, ESA Top 5 GTC Webinar on September 21.

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On Core! ESA Top 5 Minute

ESA Top 5 Minute | Heading into 2017 with a growing arsenal of digital solutions, local media executives still look for answers on the most profitable use of their core digital products, both for their client base and their media companies. ESA’s Jake Winchell has a few answers.

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Specific Lift and the Profit Analytic: ESA Top 5 Minute

ESA Top 5 Minute | ESA Partner Dave Eckstein points to Specific Lift and the Profit Analytic as evidence of campaign profitability and growth, and the conduit to more of the same, during ESA’s Top 5 Big Digs Webinar on August 24, 2016.

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Analytics’ Last Mile: ESA Top 5 Minute

Top 5 Minute | ESA’s Dave Eckstein demonstrates a subtle shift in analytics from macro level to the Profit Analytic, aligning strong campaign results with execution and expectation.

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Big Recruitment: ESA Top 5 Minute

ESA Top 5 Minute | Businesses of all sizes have many challenges today. One of the biggest among them is finding high quality employment candidates to match their growth trajectory. ESA’s Jake Winchell tackled this issue head on in ESA’s Top 5 Big Digs Webinar on August 24.

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Ad Blocking To Rise Double-Digits Again

US Ad Blocking | eMarketing

ESA Great Graphs | Publishers and marketers concerned about ad blocking are adjusting strategy to reach their targets.

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ESA Featured at Ad Club of NY’s Automotive Vertical

The Ad Club of NY | Verticals Series: Automotive

In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.

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Buys Bounce Back to Broadcast

BackToBroadcast-MediaSpend2016

ESA Great Graphs | Citing poor viewability, “rampant fraud” and ROI concerns, many advertisers shifted funds from digital to broadcast TV during 2016’s first quarter.

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TV Fragmented in Delivery, Not in Consumption

TV Viewing Remains Concentrated

Great Graphs | Even with the explosion of television channels over the past two decades, TV viewing remains concentrated in a small number of channels.

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The Rising Cable Bill?

Pricing-Trends-Consumer-Tech-Cable

Great Graphs | As expected, prices of consumer technology continue to decline across the board. They always have and always will. Except for one area. Care to guess which one?

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