Your Mobile 3-Step

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Do yourself a favor — one that will take a whopping five minutes of your time. Here are three quick tasks you can perform on any mobile phone prior to your meeting with any business.

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No Surprise: More Mobile Shopping for 2015 Holidays

Mobile Device Usage Projected for 2015 Holidays

ESA Great Graphs | No surprise — mobile device usage will be up again this holiday season among shoppers. Which begs the question, How’s your mobile?

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Thanks for Making a Difference, Tom

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Dave Eckstein | A few words for a deserving man, Tom Bier. But as always, not too many. Okay, maybe just this once. Thanks, Tom.

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How to Measure Advertising Results

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Adam Armbruster | Do you really know how well your marketing efforts are working? First, put down those survey results!

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Content is King, But Viewing Habits Vary by Demographic

US Media Consumption Patterns, 2014

Great Graphs | Americans still watching 4.5+ hours per day of live TV. Smartphone usage up 40 minutes per day since 2012.

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Trading Day in the Broadcast TV Industry

ESA TheLocal News Feed

MediaBistro | Another 5-team, 10-player deadline deal. More baseball trades? No, it’s broadcast television.

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Quick Snapshot of 2014 BTS Season

Nielsen | Social media is playing a bigger role in Back-to-School shopping. According to a recent survey, 28% of respondents say they’re very likely to post about BTS shopping on Facebook, 15% plan to Tweet about it.


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Read the full article here:
Quick Snapshot of 2014 Back-to-School Season | Nielsen.

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We Are Roland

Roland L Eckstein

On August 12, 2014, we lost a legend. Roland L. Eckstein, founder of ESA & Company, died at the age of 80. We remember him always because WE ARE ROLAND. We are humbled and grateful that this WE includes you too.

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Basics You Need To Know About Google+

ESA TheLocal News Feed

NetNewsCheck | The benefits that news rooms are discovering within Google+ applies to local businesses and retailers too. Namely, more search visibility.

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