Gannett’s $1.8B Buyout of Cars.com

ESA TheLocal News Feed

Bloomberg | Gannett agrees to buy out remainder of Cars.com for $1.8B.

Continue reading

Social Share Toolbar

Digital Devices Driving TV Consumption

Good read on NetNewsCheck.com about the effect of mobile usage on TV consumption patterns.

Read the full article here: Digital Devices Driving New TV Viewing Habits

Social Share Toolbar

It’s Time for Tier Zero | ESA Car Keys

Tier Zero automotive strategy

Adam Armbruster | Knowing when to advertise means knowing when customers are ready to buy. Tier Zero is exactly that.

Continue reading

Social Share Toolbar

Warren Buffett, Media Planner

Warren-Buffet

Dave Eckstein | What if Warren Buffett were a media buyer? It’s a question worthy of your (and your client’s) consideration.

Continue reading

Social Share Toolbar

Cord Cutting: Cable’s Challenge

U.S. Cable penetration in local media markets continues to fall, as advertisers pay more of a premium for a waning medium.

Dave Eckstein | 2014 will be another challenging year for cable co’s … and for their local sponsors.

Continue reading

Social Share Toolbar

Online Price Wars Dinging Dealer Margins

Did Google Penguin effect your search position?

Adam Armbruster | Quality leads are trumping quantity as online price wars heat up in the automotive market.

Continue reading

Social Share Toolbar

Quick Word on Social Media ROI

ESA-GGraphs-SocialTime1

Dave Eckstein | What’s a Facebook Like really worth? Not many can answer that question.

Continue reading

Social Share Toolbar

Talking Real ROI Here

moneyball

Dave Eckstein | Contrarian moves to broaden the gap between you and the competition: Lessons from ROI2013.

Continue reading

Social Share Toolbar

Car Keys: 3 Automotive Trends for Local Markets in 2013

ESA-CarKeys2012YearUnits

Dave Eckstein | Watch these three game-changers closely as the auto market turns the corner into 2013.

Continue reading

Social Share Toolbar