2012 Mid-term: 3 Targets for Second Half

Dave Eckstein | Plenty of momentum in the first half of 2012. Here’s a quick look a 3 movers for the second half.

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The Avail Indicator: Revisited

Roland Eckstein | Q3 avail requests send a clear message to your sales team.

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Right at Home: 3 Local Opportunities

Dave Eckstein | Window of opportunity in home services and retail in 2012 … are you ready?

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Stacking Your Q4

Dave Eckstein | October & November are huge media months, and NOT just for political reasons.

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How’s Your Bracket Looking?

Dave Eckstein | How can the madness of March make us better salespeople?

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Credit Unions Spending to Save

Jodi de Riszner | Credit Unions with expansion plans? Here’s a viable approach.

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Ten Media Sales Resolutions for 2009

No doubt, 2009 has the looks of a tough year.  Okay, so that’s not the first understatement of the new year.  As a media salesperson, you have a choice.  You can jump on the “misery loves company” bandwagon, or try something that’ll make your sales grow (maybe even double) over…

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Recession Proofing Your Sales Pipeline

“My prospects aren’t coming to the table because of the economy.” Sound familiar? Actually, “the economy” is exactly why they should be willing to take a meeting. The real reason they’re not coming to the table is more a function of our behavior.  It’s not their fault, nor is the…

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Worth a Share Point

Okay. Get a cup of coffee. Prepare to get really upset. An article from a well-read media publication recently espoused the “cost efficiencies” of cable zones over local broadcast television. Pardon the look on my face … but … “Excuse me?” Not only does cable do a great job selling…

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