Car Keys: 3 Trends in an Active Auto Market

ESA Car Keys | The 150-Plus Club

Dave Eckstein | A stormy and sluggish start has evolved into a brisk automotive market thus far in 2014. How will the final five months play out in your market?

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88 Days and Growing?

ESA US Auto Inventory

U.S. auto dealers have seen a significant increase in their inventory as sales slow down. Many major automaker brands are up 20% or more, while some inventories have doubled, as measured in days supply. Note domestics brands are pacing at 100+ days on average. Days Inventory information is available at WardsAuto.com.

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Lessons for a Thawing Market

Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.

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Making Your Sales Pop-Up in Fourth Quarter

Mac McDonald | Looking for a short-term retail & sales boost that may have positive long-term effects?

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Six Steps to Recession-Recover an Auto Dealership

Adam Armbruster | The recession will end. So, what’s an auto dealer to do next? Try this.

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The Automotive Pipeline

I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.” Whoa. We had better pause a moment before carrying through on such…

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The Time For Extreme Value Is Now

Gerry Summers | Want a bigger piece of a smaller pie? Stop branding and demonstrate value to your current and future customers.

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How to Stretch Your Ad Dollars

From Ward’s Dealer Business Online | Feature Column Can you handle the hard truth? Many car dealers have not been “marketing” over the last five years. Many have been simply buying ads and taking car orders. Some nameplates were so hot that dealers told me they were hardly able to…

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Ten Media Sales Resolutions for 2009

No doubt, 2009 has the looks of a tough year.  Okay, so that’s not the first understatement of the new year.  As a media salesperson, you have a choice.  You can jump on the “misery loves company” bandwagon, or try something that’ll make your sales grow (maybe even double) over…

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