Market Share On Sale!

Guess what? According to a lot of experts, times are tough.  Taking the pulse of a local market or two (or 200), you wouldn’t get much disagreement in stating that the economy isn’t exactly bullish right now. That must mean it’s a great time to be selling broadcast television. How’s…

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Recession Proofing Your Sales Pipeline

“My prospects aren’t coming to the table because of the economy.” Sound familiar? Actually, “the economy” is exactly why they should be willing to take a meeting. The real reason they’re not coming to the table is more a function of our behavior.  It’s not their fault, nor is the…

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Taking Bigger Share of Down Market

Adam Armbruster for TVWeek In a down-tracking market it’s all about market share. As marketers, in order to help build clients’ profits from year to year, we need to help them increase their fair share of the shrinking market. Only through immediate and bold market-share increases can you expect to…

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Holiday Sales And Beyond

The many events over the past few months, particularly those in recent weeks, will have a profound and long lasting effect on consumer shopping habits. Here are a few quick points. Research tells us that these are troubled times…potential financial collapse, high gas prices, big-business closings, mortgage foreclosures, and more,…

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Recession-Proof Your TV Campaign

Are we in a Recession? Who knows? Even the experts don’t agree. In fact, I seem to recall that during the last two recessions the experts did not agree even then. It was only when we emerged from these down cycles that the economists finally identified each recession as it…

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