The Softening Auto Market

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ESA Car Keys | The March US automotive market came in short of expectations, finishing 2017’s Q1 at -1.4%. The market’s SAAR is pacing at its lowest level since October 2014 (16.5M units). On the plus side, vehicle incentives are down.

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Ready for 17?

2017-growth

Address even a handful of these 17 game-changers for ’17, and your competitive advantage will accelerate in 2017. So will your income.

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Strong September for Housing Market

US Housing Market Up in September

ESA Great Graphs | First-time homebuyers fueled a brief housing rebound, as home sales perked-up in September. Prices appreciated year-over-year for the 55th straight month.

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Three Trends Through Three Quarters: The I’s Have It

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ESA Car Keys | Through three quarters of 2016, three obvious trends in your local auto market: Imports, incentives, and imbalance. SAAR for September: 17.65M units.

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On Core! ESA Top 5 Minute

ESA Top 5 Minute | Heading into 2017 with a growing arsenal of digital solutions, local media executives still look for answers on the most profitable use of their core digital products, both for their client base and their media companies. ESA’s Jake Winchell has a few answers.

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The Franchise Boom: ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster puts the franchise boom in perspective, shedding light on the immediate — and huge — opportunity at hand.

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Analytics’ Last Mile: ESA Top 5 Minute

Top 5 Minute | ESA’s Dave Eckstein demonstrates a subtle shift in analytics from macro level to the Profit Analytic, aligning strong campaign results with execution and expectation.

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What About Auto Profitability? ESA Top 5 Minute

ESA Top 5 Minute | Adam Armbruster provides a snapshot of the automotive market, trending, and profitability challenges. ESA Top 5 Big Digs Webinar, August 24, 2016.

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Automotive GeoMarketing: ESA Top 5 Minute

ESA Top 5 Minute | Senior Partner Adam Armbruster discusses geo marketing and the automotive landscape. ESA Top 5 Big Digs Webinar, August 24, 2016.

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Ten Years, 10 Points

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Ten points in ten years.

No, we’re not talking about Jackie Moon’s all-time ABA points total.

Ten years ago, in July 2006, Detroit’s Big 3 accounted for 55% of YTD US auto sales (year-to-date vehicle sales for the first seven months of 2006). In July of 2016, we have seen those same three automakers — granted, Chrysler is now FCA — contract to a total of just 45%.

One might guess that Toyota or Honda grabbed a large portion of those 10 massive points of share — worth 1.75M vehicles on an annual basis. But as the chart clearly demonstrates, the balance of share is dispersing in the auto market.

There are “other” automakers, like Subaru, Hyundai, Kia, Audi, BMW — and even VW, despite its recent emissions issues — that have accounted for the majority of this seismic shift in the US auto market.

Looking for up-to-the-minute automotive intel for YOUR market? Follow ESA Car Keys, or tune into ESA’s Top 5 Minute video series, especially Adam Armbruster’s segment on automotive profitability challenges from ESA’s Top 5 Big Digs Webinar on August 24, 2016.


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Adam Armbruster, ESA & Company | Real. Local. ResultsAdam Armbruster is a Senior Partner in the retail and media strategy firm ESA & Company. He can be reached at adam@esacompany.com.


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