The Franchise Boom: ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster puts the franchise boom in perspective, shedding light on the immediate — and huge — opportunity at hand.

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Analytics’ Last Mile: ESA Top 5 Minute

Top 5 Minute | ESA’s Dave Eckstein demonstrates a subtle shift in analytics from macro level to the Profit Analytic, aligning strong campaign results with execution and expectation.

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What About Auto Profitability? ESA Top 5 Minute

ESA Top 5 Minute | Adam Armbruster provides a snapshot of the automotive market, trending, and profitability challenges. ESA Top 5 Big Digs Webinar, August 24, 2016.

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Automotive GeoMarketing: ESA Top 5 Minute

ESA Top 5 Minute | Senior Partner Adam Armbruster discusses geo marketing and the automotive landscape. ESA Top 5 Big Digs Webinar, August 24, 2016.

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Ten Years, 10 Points

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Ten points in ten years.

No, we’re not talking about Jackie Moon’s all-time ABA points total.

Ten years ago, in July 2006, Detroit’s Big 3 accounted for 55% of YTD US auto sales (year-to-date vehicle sales for the first seven months of 2006). In July of 2016, we have seen those same three automakers — granted, Chrysler is now FCA — contract to a total of just 45%.

One might guess that Toyota or Honda grabbed a large portion of those 10 massive points of share — worth 1.75M vehicles on an annual basis. But as the chart clearly demonstrates, the balance of share is dispersing in the auto market.

There are “other” automakers, like Subaru, Hyundai, Kia, Audi, BMW — and even VW, despite its recent emissions issues — that have accounted for the majority of this seismic shift in the US auto market.

Looking for up-to-the-minute automotive intel for YOUR market? Follow ESA Car Keys, or tune into ESA’s Top 5 Minute video series, especially Adam Armbruster’s segment on automotive profitability challenges from ESA’s Top 5 Big Digs Webinar on August 24, 2016.


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Adam Armbruster, ESA & Company | Real. Local. ResultsAdam Armbruster is a Senior Partner in the retail and media strategy firm ESA & Company. He can be reached at adam@esacompany.com.


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US Auto Market Flat. Or Is It?

US Auto Market Thru July 2016

What we’ve learned numerous times about a “flat year” (Volume +1.1% through 7 months):
Nobody’s really flat. Wide variance from the mean in today’s US automotive landscape, as gainers continue to grab share from laggards.

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Top 5 Minute: Auto Challenges for 2017

Adam Armbruster | Stairstep programs, “mandated” digital migration, and a forced herd mentality has many auto dealers reaching for the reset button.

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June US Auto Market Cools Down

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ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.

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Housing: Highest EHS Pace in Nearly a Decade

US Existing-Home Sales | May 2016

ESA Great Graphs | The May US Housing market was Exhibit A for supply (tight) and demand (high), leading to a new peak in average existing-home prices.

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5 Common Pitfalls Leading Auto Dealers Avoid

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Adam Armbruster on Auto | Yes, volume of traffic is still important at the auto dealership. But not as correlated to success as the conversion engine in place on the sales floor. Here are 5 pitfalls dealers must avoid.

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