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Address even a handful of these 17 game-changers for ’17, and your competitive advantage will accelerate in 2017. So will your income.

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The Digital Expert in Your Market | ESA Top 5 Minute

ESA Top 5 Minute | Who is the real digital expert in your local market? The answer shouldn’t surprise you, says Jake Winchell of ESA during the firm’s Top 5 GTC Webinar on September 21, 2016.

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Wasted Coverage | ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster carves up the “wasted coverage” objection with two simple questions. ESA Top 5 GTC Webinar, September 21, 2016.

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You. Starting Now. | ESA Top 5 Minute

ESA Top 5 Minute | Lynne Edwards of ESA on the importance and rationale of starting your prospecting right now for 2017. ESA Top 5 GTC Webinar, September 21, 2016.

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Service Sector Prospecting | ESA Top 5 Minute

ESA Top 5 Minute | Managing Partner Roland Eckstein charts out a simple and direct strategy to identify service sector prospects in your market. ESA Top 5 GTC Webinar, September 21, 2016.

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Specialized Healthcare | ESA Top 5 Minute

ESA Top 5 Minute | ESA Top 5 Webinar, September 21, 2016. ESA’s Lynne Edwards uncovers the “new” home services (as it relates to prospect potential): Specialized Healthcare. Think huge. Now.

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References and Franchises | ESA Top 5 Minute

ESA Top 5 Minute | More business owners want references today, and fewer are willing to become one. No worries, says ESA’s Jake Winchell. The answer to this objection is closer than you might realize. ESA’s Top 5 GTC Webinar on September 21, 2016.

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Turn it Off or Turn it Up? | ESA Top 5 Minute

Jake Winchell of ESA recommends charting a new direction when the client asks to “turn off” a campaign that’s going “way too well.” ESA Top 5 GTC Webinar, September 21, 2016.

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The Dreaded Maybe | ESA Top 5 Minute

ESA Top 5 Minute | ESA Senior Partner Adam Armbruster handles the “dreaded maybe” and insists on addressing objections early. ESA Top 5 GTC Webinar, September 21, 2016.

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Incentive Trip, or a Trip to the Bank? | ESA Top 5 Minute

ESA Top 5 Minute | ESA’s Jake Winchell suggests a direct approach when you’ve learned your prospect has a trip incentive on the table from a competitor. ESA Top 5 GTC Webinar, September 21, 2016.

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