Lynne Edwards | Two great reasons to talk with local flooring retailers today.
Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Dave Eckstein | How can the madness of March make us better salespeople?
Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.
Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.
No doubt, 2009 has the looks of a tough year. Okay, so that’s not the first understatement of the new year. As a media salesperson, you have a choice. You can jump on the “misery loves company” bandwagon, or try something that’ll make your sales grow (maybe even double) over…
“My prospects aren’t coming to the table because of the economy.” Sound familiar? Actually, “the economy” is exactly why they should be willing to take a meeting. The real reason they’re not coming to the table is more a function of our behavior. It’s not their fault, nor is the…
Ready to sell against paid search? All precincts are almost done counting. And the results don’t look good at all. No, I’m not talking about red states, blue states, or any political election. I’m talking about October’s retail and media numbers. Many indicators point to last month being the worst…