The iPhone and TV Sales

Your life just got a little easier.  Or did it get more complicated? Nearly everyone carries a cellphone today.  Some also bring along a camera, an internet device, a PDA, a notebook, and other tools to get the job done — or just as entertainment.  These tools are paths to communication, and…

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Worth a Share Point

Okay. Get a cup of coffee. Prepare to get really upset. An article from a well-read media publication recently espoused the “cost efficiencies” of cable zones over local broadcast television. Pardon the look on my face … but … “Excuse me?” Not only does cable do a great job selling…

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A Cool Half-Million (or More)…

Quick, multiply 10,000 by your cost-per-point. Is it a quarter million dollars? Half a million? A million or more? That’s the low-end of what a simple change can bring to your sales team per salesperson. Certainly, some of you have stopped reading by now, out of disbelief. for those that…

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The Media Party

Here we are, in the first quarter of 2007, at a point in time when virtually anybody — and I do mean anybody — can buy and sell advertising. This isn’t a new phenomenon. If you don’t believe that’s true, just check your email right now. Or visit Google. Log…

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