How to Measure Advertising Results

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Adam Armbruster | Do you really know how well your marketing efforts are working? First, put down those survey results!

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Car Keys: November Surge in Auto Market

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ESA | Holiday retail numbers off to slow start, but automotive market is red hot — tallying best November in 13 years.

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Keep Your Call Center in the Loop

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Adam Armbruster | Too often business development center staffers, the people who make and take sales-prospect calls on behalf of dealerships, are out of touch with store specials.

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Car Keys: October Auto Sales Stay Course

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ESA | October’s 16.35M SAAR keeps the US auto market humming along. Chrysler, Subaru, Kia and Audi still strong. Ford, VW, Hyundai lag.

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Car Keys: September Auto Still 16M+

ESA automotive recap NADA

ESA | Big 3 drive a solid auto market in September. Domestic automakers finish 1-2-3 for first time since 2011. SAAR at 16.34M units.

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Phone Sales Increase at Dealerships

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Adam Armbruster | Consumers are picking up their mobile phones and shopping for cars by … calling their dealer. Here’s why you should care.

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