Adam Armbruster | Do you really know how well your marketing efforts are working? First, put down those survey results!
ESA | Holiday retail numbers off to slow start, but automotive market is red hot — tallying best November in 13 years.
Adam Armbruster | Too often business development center staffers, the people who make and take sales-prospect calls on behalf of dealerships, are out of touch with store specials.
ESA | October’s 16.35M SAAR keeps the US auto market humming along. Chrysler, Subaru, Kia and Audi still strong. Ford, VW, Hyundai lag.
ESA | Big 3 drive a solid auto market in September. Domestic automakers finish 1-2-3 for first time since 2011. SAAR at 16.34M units.
Adam Armbruster | Consumers are picking up their mobile phones and shopping for cars by … calling their dealer. Here’s why you should care.